Bridging strategy, technology and storytelling to deliver meaningful digital experiences.

Kate Ayrton

Digital Transformation Leader | Product & Service Design | UX Research | CX Strategy | Change & Delivery

I’m a creative producer and digital transformation leader with over 15 years’ experience delivering complex digital ecosystems across government, education and agency environments.

My work sits at the intersection of strategy, technology, content and human-centred design — helping organisations design and deliver digital platforms, services and experiences that are accessible, sustainable and meaningful for the people who use them.

I began my career as a television commercial producer working with leading advertising agencies and production companies in New York and Los Angeles after graduating from New York University’s Tisch School of the Arts, where I studied film and theatre design. That foundation in storytelling, collaboration and production continues to inform how I approach digital work today.

As the media landscape evolved, I transitioned into digital production and interactive media, completing a Master of Interactive Multimedia at the University of Technology Sydney. Since then, I have worked across complex digital programs spanning web platforms, content ecosystems, digital products and service transformation initiatives.

Today I specialise in leading multidisciplinary teams to design and deliver accessible and sustainable digital services that balance strategic objectives with real user needs.

My work focuses on:

• Digital transformation and service design

• Product and platform development

• UX research and human-centred design

• Customer experience strategy

• Content creation

• Digital governance, accessibility and compliance

• Change management and organisational adoption

I bring a strong combination of creative thinking and structured delivery, helping organisations navigate complexity while keeping the user experience at the centre.

Throughout my career I have collaborated with talented directors, creative practitioners, strategists, UX designers, developers, and producers across Australia and internationally, building a trusted network of specialists that I bring into projects when needed.

I’m passionate about working with emerging technologies and evolving digital practices, and I strongly believe that continuous learning is essential in our field. You can check out my latest courses in the Digital Training section.

If you’re interested in collaborating, exploring a digital transformation initiative, or learning more about my work, feel free to get in touch.