Kate Ayrton
Transmedia Expert

About

Strategic and conceptual. Provocative and engaging. Digital storytelling & design for brands, products and people.

 

Creative and resourceful.
Provocative and engaging.
Transmedia storytelling & design for brands, products and people.

 
Kate Desk
 

Kate Ayrton

I got my start in this business working as a television commercial producer for some of the top advertising agencies and production companies in New York and Los Angeles after I graduated from New York University’s Tisch School of the Arts where I studied film and theater. As the digital media landscape evolved and redefined the industry, I transitioned into digital media production and added new skills, workflows and development knowledge to my work practice through my studies at the University of Technology Sydney where I completed my Master in Interactive Multimedia as a post-grad student…yes, studying is a life-long practice which I encourage everyone to pursue.

Today, I work as Transmedia Producer, which means I create content across a whole range of different platforms, but in doing so also bring some innovative and strategic thinking and design skills to that experience, as well as some level of interactivity, which is what audiences have come to expect today.

As a creative practitioner, I am very passionate about working with the latest technologies and am familiar with all the current web tools, platforms, workflows, protocols, and resources required to support a variety of digital media projects. I love creating 360˚ and transmedia storytelling experiences for brands and products that are designed to engage viewers and increase traffic with a strong focus on user experience (UX) and human centered design (HCD) principles.

I’m fortunate to have worked with many skilled creatives over the years and have a large network of industry resources that I frequently engage in my projects when required. So whether it’s a TV commercial, 360˚ video, web series, live event, website, game, app, virtual reality (VR) or augmented reality (AR) experience, or something new you want produced, call me and...

 

©2017 Kate Ayrton