Creative and resourceful.
Innovative and engaging.
360° storytelling and experience
design for brands, products and people.

Kate Ayrton

Digital Producer + Educator

I got my start in this business working as a television commercial producer for some of the top advertising agencies and production companies in New York and Los Angeles after I graduated from New York University’s Tisch School of the Arts where I studied film and theater. As the digital media landscape evolved and redefined the industry, I transitioned into digital media production and added new skills, workflows and development knowledge to my work practice through my studies at the University of Technology Sydney where I completed my Master in Interactive Multimedia as a post-grad student…yes, studying is a life-long practice which I encourage everyone to pursue.

Today I work as a transmedia and digital producer, which means I create content across a range of different platforms, whilst bringing some strategic, innovative, and human-centered design thinking skills to the process, enhancing the user experience.

As a creative practitioner, I am very passionate about working with the latest technologies and am familiar with all the current web tools, platforms, workflows, protocols, and resources required to support a variety of digital media projects. I love creating 360˚ and transmedia storytelling experiences for brands and products that are designed to engage viewers and increase traffic with a strong focus on user experience (UX) and human centered design (HCD) principles, as well as data analytics, privacy, ethics, compliance, governance - and general digital wellbeing.

I am fortunate to have worked with many skilled practitioners over the years and have a large network of industry resources that I frequently engage in my projects when required. So whether it’s a TV commercial, 360˚ video, web series, live event, website, game, app, virtual reality or augmented reality experience, or something new you want produced, call me and let’s talk - or if you just want to learn more, check out my latest courses listed under my Upskilling section.